CASE STUDY: MCDONALD’S GLOBAL HEADQUARTERS “>”>Redefining Corporate Branding for McDonald’s Global HQ THE CHALLENGE: Fabricate environmental branding designs to embody the brand history and spirit for the future at McDonald’s Global Headquarters THE DETAILS: Corporation: McDonald’s Location: Chicago, Illinois Project Designer: Base Building Architect / Gensler Workplace Designer / IA Interior Architects Experience and Brand…
Inspire Brands CORPORATE BRANDING Gensler Atlanta and Hannan Construction looked to Moss to provide suggestions and insight on materials, execution methods and what would ultimately work within their budget and design aesthetic for Inspire Brands’ Global Support Center in Sandy Springs, Georgia. Inspire Brands is the fourth-largest restaurant company in the U.S. and the parent…
CASE STUDY: LINKEDIN HQ “>”>A UNIQUE CORPORATE BRANDING EXPERIENCE THE CHALLENGE: DESIGN, SOURCE, and EXECUTE INTERACTIVE CORPORATE BRANDING THE DETAILS: Corporation: LinkedIn Location: San Francisco, California Project Designer: Interior Architects Swinerton Builders Products & Services Used: Environmental Branding ADA Signage Dimensional Letters Wall Graphic Corporate Art Solutions Custom Glass Solutions Moss partnered with Interior Architects,…
Skechers RETAIL GRAPHICS CUSTOM BRAND GRAPHICS FOR AN ENGAGING EXPERIENCE Skechers, a globally recognized brand, has made its mark in the footwear industry with 3300+ retail stores in more than 170 countries. Working alongside Skechers for more than 7 years, Moss has been actively involved in enhancing its brand experience by providing a wide range…
TREK BIKES RETAIL SIGNAGE AND GRAPHICS A RETAIL TRANSFORMATION: IMPACTFUL GRAPHICS AND SIGNAGES FOR TREK As a prominent specialty retailer, Trek Bikes has established itself as a brand that brings delight to the cycling enthusiasts. To enhance the brand experience at their retail store, they partnered with Moss and had been successful in bringing forth…
Sleep Number Manhattan RETAIl LIGHTBOXES In a competitive mattress market brimming with both traditional sea-of-uncovered-mattress outlets and digital natives creating physical stores, Sleep Number’s store experience is decidedly purposeful, engaging, and conducive to explorations that graduate into buying decisions. For Sleep Number’s Flatiron District store in New York, Moss supplied both animated and static lightboxes…
Tanduay Rum Rooftop Graphic For Philippines-based international brand Tanduay Rum, Moss created and printed custom art that fully adorns the 6th floor rooftop of the Asian distiller’s U.S. headquarters in San Francisco. Moss Creative Design digitally painted jungle flora and fauna and incorporated high-resolution Tanduay product photography and logos for a distinctly cheeky urban rooftop…
NCR ENVIRONMENTAL SIGANGE Moss produced a wide range of environmental signage and graphics for NCR’s new global headquarters in Atlanta. The 750,000 sq. ft. campus is comprised of two towers with ultimate space for 5,000 employees. With Atlanta a burgeoning global tech center and NCR’s location near many colleges, the amenity-packed campus is engaging and…
Macy’s Herald Square Moss provided scores of fabric lightboxes for the renovation of Macy’s Herald Square, the iconic Macy’s flagship – and largest store in the western hemisphere. This includes more than 70 lightboxes alone for the One Below level and the Arcade Shops area. One Below, the 53,000 sq. ft. basement-level immersive environment, has…
Naf Naf Grill Moss collaborated with Naf Naf Grill, helping the corporate design team develop its rollout protoype, performing installations, and serving as a partner for the company’s expansion throughout the Midwest and beyond. Focusing on the authentic Middle Eastern flavor experience, the fast-casual chain serves award-winning food including shawarma, fresh-baked pitas, and salads and…
