Fanatics Retail Experience

When Fanatics wanted to develop a customized retail experience for their location at Lucas Oil Stadium in Indianapolis, we were happy to bring their vision to life. The goal was to create a one-of-a-kind activation that engages guests and represents the distinctive elements of the Indianapolis Colts horseshoe logo.

Working closely with the Dolan Design Group to execute Fanatics design intent, we developed, manufactured, and installed a 3D experience that consists of two 10-foot tall, illuminated tension fabric horseshoe displays that stand on each side of the Fanatics store entrance. Our metal and wood fabrication experts constructed a replica of the iconic Indianapolis Colts logo that connects each horseshoe to an internally lit wooden base, demanding visibility with its bold brightness and color.

The result is a memorable retail experience that is eye-catching, drives traffic, and has elevated Fanatics retail presence at Lucas Oil Stadium. The perfect combination of 3D Design, mixed media fabrication and illumination can bring any branded environment to life!


Are you interested in learning more? We are happy to discuss any of the products used in this project or our complete range of fabrication capabilities.