experiential activation

Experiential Activation: Elevating NBA’s Exhibit Design with ProductionGlue

We were commissioned by productionglue on behalf of Hovercraft to produce an experiential activation for Yahoo Sports during the NBA All-Star Weekend where we assisted in building and installing various bold brand signage, event graphics, and structures for this special pop-up exhibit.

A temporary structure wrapped in a fun purple pattern, combined with sliding doors and a seamless interior, was created to showcase the elements that shaped basketball over time. The frames of these large event graphics were created with our Construct Temporary Structure System – which is quick to set up and extends unsupported up to 30 feet, giving enough space to run projection mapping. With additional light control achieved through a draped melt-away ceiling and enhanced with cut-out floor graphics, the event helped in creating an immersive experience that instantly connected with the fans of the game. The result was a roaring success and a slam dunk!

Are you interested in learning more? We are happy to discuss any of the products used in this EXPERIENTIAL ACTIVATION or our complete range of fabrication capabilities.