CASE STUDY: Major League Baseball
Produce an Iconic Reusable Structure for Major League Baseball
Major League Baseball
Products & Services Used:
Classic Round Tube
Specialty Signage Solutions
The custom structure measured 309 in. wide by 158 in. tall by 20 in. deep and was fully enclosed by a dye-sub printed cover made from opaque and backlit fabrics. LED lighting illuminated the inside white edge of the MLB logo player cut-out only, captivating guests’ attention as they walked through the structure to enter the PLAY BALL PARK.
In search of a more reusable and compact solution, this design was meant to replicate a rigid substrate version utilized in years past. The original black fabric, initially used when the structure was first built for the 2022 MLB All-Star Week, was replaced this year with bright blue and green fabric. This reskin gave the structure new life and showcased the versatility of the product, illustrating the way it can be repurposed for years to come.