INSIDE ATCC’S OFFICE ENVIRONMENTAL BRANDING TRANSFORMATION
When ATCC (American Type Culture Collection) wanted to create a new branded environment that expressed the mission, values, culture and rich personality of their medical research practice, they turned to us to help design, to produce and refresh its interiors. Our goal was to create an engaging and vibrant style that would bring together the various branding elements of the newly fabricated reception, hallways, meeting rooms and stairwell into a cohesive and visually pleasing space.
We collaborated closely with ATCC on this multi-phase environmental branding project to fully understand their design intent and ensure that we delivered the best manufacturing approach to execute their vision.
We collaborated closely with ATCC on this multi-phase environmental branding project to fully understand their design intent and ensure that we delivered the best manufacturing approach to execute their vision.
PRODUCTS & SERVICES USED
HIGH-IMPACT OFFICE GRAPHICS AND DIMENSIONAL LETTERS
We transformed ATCC’s office environment with our attention to details and superior craftsmanship. Bold floor-to-ceiling wall graphics were installed, and our fabrication experts were challenged to avoid seams between wall gaps. Hence, they constructed black aluminum track frames directly mounted on the walls with high-definition coated fabric prints. All of the office graphics were color-corrected for non-backlit applications to ensure vivid and accurate colors. Additionally, we added custom fabricated acrylic dimensional letters to further enhance the visual appeal.
PRECISION PRINTED WALL COVERINGS AND GLASS APPLICATIONS
We also fabricated and installed floor-to-ceiling tarpaulins and corresponding distraction banding on the glass walls of the office spaces and conference rooms. An optically clear film was applied to the walls of the meeting room, color-matched to the canvas applications, to provide a seamless appearance across the various surfaces. We also added laser-etched metal panels and UV print graphics directly on the glass walls, providing a sophisticated visual narrative to captivate employees and visitors alike.
TIMELINE WALL AND ORIGIN STORY
We designed a unique wall that reflected the ever-evolving nature of ATCC. This multi-dimensional timeline wall was inspired by their journey so far and was designed to be modifiable by allowing the addition or removal of panels as and when required. We also outsourced and installed the lobby display cases that showcased the origin story and achievements in an engaging way, providing a deeper understanding of their vision and values.
