Adidas NYC Flagship

Moss content designers, Tangram, and Adidas partnered on initial and ongoing décor concepts featuring multiple eMotion™ animated lightboxes, including the opening of the 45,000 sq. ft. Manhattan flagship store. New animation concepts and graphics are continuously featured to keep the flagship experience fresh and support the brand’s targeted merchandising and brand-building. eMotion™ animated lightboxes have been used in the windows, as tables, and as angled props with scrolling messages that mimicked treadmills. Moss also supplied multiple oversized Illuminedge™ lightboxes and Installation Supervision to ensure the structure, graphics and digital content created a seamless customer experience.


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