Lifting the Lid at GlobalShop
Moss's 3-phase activation let us show off our materials, technology and technique - and the power of collaboration.
Moss had a large footprint at GlobalShop this year with a brand experience that included a trade show booth, conference stage set, and private off-site party. Each component allowed us a different way to communicate the power of partnership through collaboration along with our capabilities in materials, technology and technique. Let’s look in-depth at our booth experience, stage set and party below. First – dive right into the video walk-through of Moss on the show floor! .
What did we want for the main driver of our GlobalShop experience? We wanted it to be sexy, extraordinary and visible across the show hall. We wanted to show the new, different energy in retail and Moss’s dynamic way forward within it – that’s where our V-shaped structure comes. To literally “lift the lid” and showcase all that Moss is, the kinetic angles work beautifully with the lightbox canopy. Add to this some awesome kiosks and samples, and there’s a ton worth talking about!
THE STAGE SET
The Pop-Up Talks Stage was about energy. We knew the speaker lineup would inform, entertain, spur ideas and challenge the retail community – they didn’t disappoint! The Pop-Up Talks logo provided a wonderful muse in developing the dynamic shapes of the 3-piece stage set – we ran with the literal accentuation of “Up”. The stage pieces were tall and canted to lean in, while dimensional letters popped against the color field for interesting depth.
How great of a backdrop is the Chicago skyline! We treated customers and prospects to a 26th floor rooftop party at Apogee, an indoor/outdoor lounge. The space provided ample branding opportunities for us, including glass film and vinyl graphics indoors and out. We had some cheeky fun with hashtags and hopefully so did our attendees.