5 INCREDIBLE DESIGN IDEAS FOR YOUR NEXT TRADE EVENT
When’s the last time you went to a trade show and saw an awesome trade show booth that made you stop and think? What does it take to stand out from the hoards of exhibitors and give the audience something memorable?
We’re here to help you get more bang for your buck with the top custom trade show design options for 2019…
Creating an effective brand experience at your event can be a challenge, but oftentimes it’s the difference between a successful show and a run-of-the-mill affair.
For all brands, the first step to standing out is getting your custom trade show booth right.
Here, we’ve narrowed down the options and gotten our experts to share five extraordinary ideas that are guaranteed to make a great impression at your next show or conference.
1. Get experiential
The more modern you are, the better. So choose design elements for the most stimulating experiences, such as lightboxes. Blue Microphones made these their focal point, successfully showcasing their audio solutions to their targeted audience.
These event products don’t just illuminate your brand to the masses – you can use eMotion™ animated lightboxes to tell your narrative in moving pictures. Attendees will be treated to a cinema-esque experience of your brand.
Not only does modern design attract the ultimate level of attention, it demonstrates that you’re ahead of the current times. Visitors will recognize your brand as the one that’s forward-looking.
2. Make your brand unmissable
On top of standing out against the crowd, an unmissable experience will ensure no one leaves the event unaware of who you are. You can really get your name everywhere by incorporating a higher volume of printed branding.
There are no limits to where you make your mark, including custom trade show exhibits, welcome areas and sponsored wayfinding, and using elements ranging from speciality signage to interior banners. You could even place logos or corporate messaging on outdoor flags, which stand high and can’t help but draw attention.
Or you could opt to truly shine a light on your business by crafting an immersive brand environment through luminous colored shapes. Kroll on Track did this, combining intriguing forms with mood-setting lighting to engage their audience at a welcome reception and corporate dinner.
3. Stand out with sustainability
Many of these event products are environmentally friendly – and you can make this your unique selling proposition (USP). Visitors are much more likely to want to do business with you if they can clearly see that you put our planet first.
This is exactly what Levi’s successfully did. We put together an environmentally–friendly program for them including sustainable printed substrates and shipping processes. This seals their status as both a retail leader and sustainability leader.
4. Set the 3D stage
The trade show exhibit design idea that will definitely draw the eyes is the use of 3D structures. By using Construct® System Solutions for everything from curved elements to sleek, long structure spans, your brand will be truly brought to life.
Construct System trade show booths have a crisp design due to their smooth finish, and they maximize on space too. You can integrate a graphic door as well, creating a feeling of privacy or exclusivity in your booth.
Another idea is to opt for sensory experience via multi-dimensional projection mapping as Land Rover did. They paired this with a stage set structure when revealing their Discovery Vision concept vehicle. No detail is left out in a 3D projection mapping surface – everything will be in crisp definition, and you’ll be able to craft an emotive narrative with the imagery and the addition of a soundtrack. Your visitors will be provided with the richest brand experience.
5. Go big with a canopy
An alternative concept for creating that ‘larger than life’ feel for your audience is to employ a custom canopy. At an event like the 47th CMA Awards, a custom canopy created the feel of a very distinct and monumental space.
If you do want to create a distinct area for an outdoor event, then go with the Optidome. Its one-of-a-kind shape will attract attendees to your stand, and give the space an exclusive feel. You can pair this with Construct outdoor towers, exterior banners and flags like the Jumbo Flag™.
Put your trade show exhibit design ideas into action
With any of these trade show booth designs incorporated into your event plan, you’ll be reaping the rewards of it for years to come. All that’s left is to make sure the products and solutions you pick will create the desired effect.
It’s best to collaborate, rather than trying to solve exhibition challenges by yourself. Moss can work with design professionals, no matter the size or location of your event, to create an innovative brand environment. We’re recognized in the industry both for our quality and reliability in providing a winning solution on time.
To get the necessary expertise to make your brand experience flawless & revolutionary, get in touch today and discover a Moss solution that’s just right for your needs.