As a growing, leading specialty retailer, Trek Bikes brands its retail stores to fuel senses of community and joy for cycling enthusiasts. Moss has been executing full graphic packages for new Trek stores, including several recently in New York with unique footprints.
Moss’s ability to devise both material and engineering solutions for specific locations has been part of the excellent collaboration with Trek, including designing a magnetic wayfinding system that allows for easy and efficient swapping of content for tables and racks. We also consulted on substrates suitable for use on brick, concrete and wood.
Large graphics in Trek stores provide a rich focal point for highlighting joy and the outdoor lifestyle. Images of bike-building and majestic nature scenes are expressed on magnetic panels and wall-size vinyl graphics. Dimensional signage throughout the stores provides crisp wayfinding and information with materials including layered acrylic on standoffs, router-cut plexi, pin-mounted PVC board and foam elements.
Through Trek’s brand language and imagery, messages of health & wellness, happiness, customer commitment, and community are delivered with humor, energy and a conversational two-way tone. Moss’s materials, technology and technique help Trek create brand experiences that are welcoming and purposeful. Ridden by both commuters around the world and world-class racing pros, Trek features a retail experience that stands for high quality and a vibrant lifestyle.
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