TREK BIKES RETAIL SIGNAGE AND GRAPHICS
A RETAIL TRANSFORMATION: IMPACTFUL GRAPHICS AND SIGNAGES FOR TREK
As a prominent specialty retailer, Trek Bikes has established itself as a brand that brings delight to the cycling enthusiasts. To enhance the brand experience at their retail store, they partnered with Moss and had been successful in bringing forth solutions uniquely tailored for each and every location.
One of the highlights of our collaboration was designing magnetic wayfinding signs that allowed easy and efficient swapping of contents on tables and racks, ensuring that the store remained fresh and dynamic for the customers. Additionally, our expert consultation on substrates suitable for brick, concrete, and wood led to the creation of a visually stunning branded environment.
Another notable element was the striking large brand graphics that welcomed the customers into the store and showcased the joy of cycling and the great outdoors. For this, we created magnetic panels and wall-sized vinyl graphics with the images of bike-building and majestic nature scenes, making them the focal point of the store’s environment. Enhancing this were dimensional signage made of layered acrylic on standoffs, router-cut plexi, pin-mounted PVC board, and foam elements. These served as wayfinding signs and information tools.
Through brand graphics and imagery, we delivered messages of health, wellness, happiness, commitment, and community through our materials, technology, and techniques. Our solutions were effective in creating a brand experience for Trek that was welcoming and purposeful.