Shanghai Modern International Exhibition Co., Ltd. – the organizer of APPPEXPO, China’s largest advertising trade show – designed their front-of-hall booth as the famous Chinese Imperial palace. The design was meant to encourage the industry to keep confidence in the face of the pandemic.
We executed the booth architecture crisply in Moss Classic™ and Moss Groove™ and printed fabric graphics to produce the desired effect – evoking a national icon, captivating the audience, and producing an emotional response. The symbolic color urges the audience to keep going and keep fighting, to always persevere with passion.
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