CASE STUDY: L’Oréal
Collaborating to create impact for L’Oréal
OUR GOAL:
Power L’Oréal’s presence at aad with refined production, impactful solutions, and trusted partnership.
Location:
Orlando Convention Center, Orlando, Florida
Project Designer:
Acer Exhibits
Products & Services Used:
Hanging Signs
Dimensional Letters
SEG
Frames
Lighting
Let there be light – and impact. At the American Academy of Dermatology (AAD) annual meeting, L’Oréal returned to the show floor with a re-energized exhibit that radiated boldness and brand clarity.
To bring the vision to life, Moss executed a rapid overnight delivery of 140 high-performance LED strips and 20 power supplies, replacing dim lightboxes from the previous year. But the transformation extended far beyond improved lighting.
Moss engineered and installed luminous brand elements throughout the space: four reimagined L-shaped hanging signs with dynamic, halo-lit 3D logos and taglines, paired with rear-illuminated frame-and-fabric “L” structures below to define and differentiate sub-brand zones.
In the La Roche-Posay area, a custom orange overhead light feature and illuminated wall added warmth and vibrancy, enhancing brand visibility and creating an inviting presence. Additional branded circular hanging signs were strategically placed to support intuitive wayfinding throughout the exhibit.
For CeraVe, Moss produced and installed rich, dark-blue interior SEG fabric and custom exterior prints, all precision-fit to the existing exhibit frames.
Throughout the space, Moss’s Sustaina BarrierTex fabric delivered a premium, durable finish while aligning with L’Oréal’s sustainability goals. The result: a bold, cohesive, high-performance exhibit; on brand, on time, and brilliantly executed.