TRENDS: WHAT WE SAW AT EUROSHOP
SEEN AT EUROSHOP!
We always go trend-hunting outside our booth at EuroShop – across the halls and presentation stages – and we weren’t disappointed. So here’s what we saw throughout the floor and what the insiders and experts divulged to intrigued audiences. Let’s go!
In a word, what largely surrounded us across the EuroShop universe was…precision. Bright precision. There were many examples of sophisticated custom-located lighting, which gave balance to ubiquitous large-scale LED tech, and which is itself now being used in curved, flowing surfaces.
As such, we saw that our Hint of Light solution was in great company – our new custom-locatable light stripes for SEG graphics empower the design of crisply light placement virtually anywhere in a panel or canopy.
While just the savvy inclusion of light, for small & crisp edges or in concert with adjacent reflective surfaces, made for very dynamic scenes, there was a further palpable sense of kinetics – of light in action, of graphics moving, of animation. Motion graphics were everywhere.
Amid taking in the sights and crystallizing trends for ourselves, we also took the time to hear what retail industry experts & pros said across many content programs at EuroShop. Some highlights!
TODD DITTMAN OF THE SHOP! ASSOCIATION’S 6 TRENDS SHAPING THE FUTURE OF RETAIL:
-AI and Big Data
-WOW Factor of in-store experience
-Co-creation and personalization
-Collaborations and alliances
FRANK QUIX OF EBELTOFT GROUP ON THE NEW RETAIL IN CHINA:
-China’s not a country, it’s a continent of 14 regions each with more than 40 million
-Influencers bring large customer numbers and can even sell more big ticket items (like 15 electric cars in 7 months – same as a top salesperson)
-Brandship stores and hyperpersonalization taken root & growing
-Cash is out and 83% of people use mobile pay – even paying with ‘your face’ to scan and go
Todd Dittman (left) and Frank Quix on the realities, trends and way forward with international retail
EGGER’S KLAUS MONHOFF ON “TREND WORLDS” – EMOTION MORE INFLUENTIAL THAN TRENDS, SUCH AS TECHNICAL EMOTION AND MATERIAL EMOTION:
Jennifer Acevedo (left) and Klaus Monhoff talking trends at the EuroShop Design Stage
VMSD MAGAZINE’S JENNIFER ACEVEDO: IT’S NO LONGER ABOUT CHANNELS – IT’S ABOUT OCCASIONS AND PREFERENCES AND A COMPLETE EVOLUTION OF THE SHOPPING EXPERIENCE:
-Digital natives who opened brick-and-mortar experienced a 37% surge in their web traffic
-Department stores must change to attract a new audience, as with millennials; case in point Kohl’s partnership for Amazon returns, along with that chain’s willingness to reduce footprints and lease space to the likes of Aldi and Planet Fitness
-Brands aspire to the today/tomorrow shopper with Glossier and others providing experiences with the three Cs: Community, Conversation, Content, allowing customers to touch, learn and share prior to purchasing and promoting.
-Transient retail for more pop-ups – and more ensuing permanence into community; beyond Instagrammability, community membership means growth in accessibility and affinity
-Reduced footprints like Target’s launching of smaller-footprint stores near college campuses stocked with focused, smart products for higher volume