CASE STUDY: sephora
bold retail pop-up experience
OUR GOAL:
CREATE A MODULAR RETAIL POP-UP THAT AMPLIFIES A PRODUCT LAUNCH THROUGH IMMERSIVE DESIGN.
Clients:
Sephora, Sol Del Janeiro
Project Designer:
Made up LTD
Location:
Westfield, London; Metrocentre, Newcastle; Bullring, Birmingham
Products & Services Used:
Graphics
Retail Pop-Ups
Wallcovering
Event Branding
Installation
In the summer of 2025, Westfield White City became the first stop on a nationwide retail journey into bold self-expression. This high-profile location was chosen not only for its premium retail status but also for its ability to draw diverse, style-conscious audiences eager for immersive brand experiences.
In partnership with Made Up Ltd, we brought Sol de Janeiro’s and Sephora’s Badalada spirit to life through a high-impact, multi-sensory retail pop-up designed to celebrate connection, discovery, and unapologetic joy! From the moment you enter, it feels like summer: loud, vibrant, and full of soul. What more could you want!
The concept was clear…capture the energy of Brazilian street culture and serve it up in a way that could be seen, touched, heard, and felt. The creative mandate meant designing something that worked on multiple sensory levels:
- Visual immersion: Eye-catching installations and colour palettes (expertly matched!)
- Tactile elements: Textures and materials inviting touch and exploration, such as the desired fly poster effect across the walling.
- Atmosphere: Music, brightness, and mood that made guests linger for longer.
From concept to installation, every detail was meticulously considered.
This pop-up was designed to be more than a marketing installation; it was an immersive branding experience. Visitors didn’t just browse products; they stepped into an interactive retail theatre where the lines between shopping and entertainment blurred.
The activation demonstrated:
- The power of sensory design in deepening brand engagement
- The value of bold, unmissable creativity in competitive retail spaces
- The importance of pace and flexibility in delivering high-quality experiential marketing