CASE STUDY: NEW YORK ROAD RUNNERS
MARATHON MAKEOVER
OUR GOAL:
Give the New York City Marathon a new look with fresh graphics.
Corporation:
New York City Marathon
Location:
New York City
Project Designer:
New York Road Runners
Products & Services Used:
Custom Graphics
Custom Fabrication
Project Management
Installation
The New York Road Runners have long trusted Fusion Imaging with event graphics for the New York City Marathon. When planning their 2023 race, they wanted a new look by introducing fresh graphics.
Joe Covington, vice president of business development for Fusion, now operating as Moss, said, “Our partnership with The New York Road Runners started a decade ago. In 2023, we won the most recent RFP for all race structures and a complete redesign. We were given a wonderful opportunity to rebuild our structures from the ground up.”
The 2023 TCS New York City Marathon was the world’s largest marathon, with more than 51,000 finishers representing 148 countries. With motivating designs and bold colors, we delivered signage that not only provided pertinent information but also inspired runners and attendees alike. Our team installed all the new structures in three weeks, creating a striking backdrop for this historic race.
