CASE STUDY: mvta
electric bus wrap
OUR GOAL:
CREATE A FUNCTIONAL AND SUSTAINABLE WRAP FOR MVTA'S FIRST ELECTRIC-POWERED BUS.
Corporation:
MVTA
Location:
Minneapolis, Minnesotta
Project Designer:
Visual Impact
Products & Services Used:
Vinyl Graphic Solutions
Custom Fabrication
Project Management
Installation
Minnesota Valley Transit Authority (MVTA) is a public transportation agency serving seven suburbs, featuring park & rides, express buses, and other ride services. In their journey towards being more sustainable on the road, they added a new bus that was completely different than the rest of their fleet: an electric-powered bus.
The Karsan e-Jest bus was built in Turkey and added to an on-demand ride service to help meet their sustainability goals. The bus was to go on a trial run in Minnesota before traveling to other parts of the country to see if it could replace gas-powered minibuses. Since it was the first of its kind in the U.S., no one had wrapped this kind of vehicle before—but Visual Impact was up to the challenge
Typically, MVTA creates its own vehicle graphics, but this time it asked Visual Impact to design them. They supplied a couple of ideas of what they wanted the wrap to look like, and our design team created the layout using their standard branding. In the process, we provided project management, design, and digital printing on adhesive-backed vinyl. While we waited for the bus to arrive on a transport trailer, we laid out the design ahead of time to achieve a quicker-than-usual turnaround.
Our relationship with MVTA spans 10+ years, and this was another win. Visual Impact has created many wraps for them, including promotional wraps and bus shelter wraps. MVTA loved the results for this special project that is helping shape the future of public transportation, and our relationship with them remains strong