FREQUENTLY ASKED QUESTIONS
What is a Brand Activation?
A brand activation is a marketing event, installation, or campaign designed to create direct engagement between a brand and its audience, turning passive awareness into an active brand experience.
Why are Brand Activations important?
Brand activations help companies cut through noise, create memorable moments, and build emotional connections with customers through live, branded environments.
How does Moss support Brand Activations?
Moss designs and produces modular, scalable solutions – ranging from graphics and shade structures to fabric walls, lightboxes, and signage – that support both custom and standard-layout brand activations, enabling brands to quickly deploy high-impact experiences in any environment.










