Fan Activations Built to Perform: How Brands Show Up Strong Around Major Sports Moments
HOW BRANDS SHOW UP STRONG AROUND MAJOR SPORTS MOMENTS FAN ACTIVATIONS BUILT TO PERFORM When fans gather, brands have a rare opportunity to make a real connection. Major sports moments – global tournaments, citywide watch parties, fan festivals – turn public spaces into shared experiences. Energy is high. Attention is focused. Expectations run even higher.…












