Guinness International Champions Cup

Our executions created a larger-than-life feel that matched the excitement of the record crowd. Cohesive branding and prominent sponsor positioning were equal to the scale of the game. The largest and most celebrated pieces were the massive graphics covering both the north and south scoreboards. In previous Big House installations, we had only covered one of the two 60’x110’ scoreboards for the 2014 NHL Winter Classic (the SBJ Sporting Event of the Year in 2014). Graphics also branded the suite, club and press box areas; 30 field wall medallions ringed the pitch; more than 100 flags flew throughout.

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