{"id":15477,"date":"2021-02-22T13:54:44","date_gmt":"2021-02-22T19:54:44","guid":{"rendered":"https:\/\/mossinc1.wpenginepowered.com\/staging\/?p=15477"},"modified":"2025-06-19T17:38:48","modified_gmt":"2025-06-19T22:38:48","slug":"sport-branding-waehrend-der-pandemie","status":"publish","type":"post","link":"https:\/\/www.mossinc.com\/de\/sport-branding-waehrend-der-pandemie\/","title":{"rendered":"Sport-Branding w\u00e4hrend der Pandemie \u2013 Allstate Sugar Bowl 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15477\" class=\"elementor elementor-15477\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c067e19 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c067e19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cc46b3\" data-id=\"6cc46b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f275e51 elementor-widget elementor-widget-heading\" data-id=\"f275e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sport-Branding w\u00e4hrend der Pandemie \u2013 Allstate Sugar Bowl 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c34a778 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c34a778\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-27c9ca9\" data-id=\"27c9ca9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d8c154 elementor-widget elementor-widget-image\" data-id=\"9d8c154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1915\" src=\"https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-scaled.jpg\" class=\"attachment-full size-full wp-image-15034 wp-post-image\" alt=\"ASB_pregamejpg\" srcset=\"https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-scaled.jpg 2560w, https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-scaled-600x449.jpg 600w, https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-300x224.jpg 300w, https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-1024x766.jpg 1024w, https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-768x575.jpg 768w, https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-1536x1149.jpg 1536w, https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_pregamejpg-2048x1532.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6989435 elementor-widget elementor-widget-text-editor\" data-id=\"6989435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seit \u00fcber einem Jahrzehnt beginnen wir jedes Jahr mit einer phantastischen Umsetzung, dem Sport-Branding f\u00fcr den<a href=\"https:\/\/allstatesugarbowl.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Allstate Sugar Bowl<\/a>, aber dieses Jahr war alles anders.\u00a0 Wir diskutierten die Situation des Pandemiefu\u00dfballs fr\u00fchzeitig mit dem Kunden und \u00fcberpr\u00fcften alles von der Veranstaltungsabsage bis zu einem \u201enormalen Spiel\u201c, so dass wir die idealen M\u00f6glichkeiten zur Unterst\u00fctzung der Veranstaltung vorstellen konnten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dde423 elementor-widget elementor-widget-text-editor\" data-id=\"6dde423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Allstate Sugar Bowl ist f\u00fcr uns ein Full-Service-Projekt. Wir sind verantwortlich f\u00fcr Creative Design, Site Reviews, Produktion, Projektmanagement, Installation \/ Abbau und Lagerung und f\u00fchren komplette Aufzeichnungen f\u00fcr dieses Projekt. Wir haben vor der Installation regelm\u00e4\u00dfige Treffen mit dem Kunden abgehalten, um \u00fcber \u00c4nderungen auf dem Laufenden zu bleiben und den Status von Genehmigungen und Projektmanagement zu aktualisieren, um sicherzustellen, dass das Sport-Branding einwandfrei ausgef\u00fchrt wurde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b254057 elementor-widget elementor-widget-text-editor\" data-id=\"b254057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In einem typischen Jahr ist die Veranstaltung ein Event, an dem das gesamte Team vor Ort Qualit\u00e4tsabnahmen und Last-Minute-Erg\u00e4nzungen bespricht oder Diskussionen \u00fcber \u00c4nderungen f\u00fcr das n\u00e4chste Jahr beschliesst . In diesem Jahr durften viele der Kontakte, mit denen wir arbeiten, nicht vor Ort sein, so dass wir ihre Augen vor Ort waren. Um ihnen Sichtbarkeit zu geben und sicherzustellen, dass die Qualit\u00e4tserwartungen erf\u00fcllt wurden, haben wir in diesem Jahr eine Reihe von Aktivit\u00e4ten hinzugef\u00fcgt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d41b42 elementor-widget elementor-widget-text-editor\" data-id=\"5d41b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Unser Team f\u00fchrte die Organisation und Durchf\u00fchrung von Covid-19-Tests f\u00fcr alle Mitarbeiter vor und w\u00e4hrend der Installation erfolgreich aus.<\/li><li>\u00dcber Livestream vor Ort sorgte das Projektmanagement f\u00fcr Genehmigungen und Updates, die w\u00e4hrend des gesamten Installationsprozesses f\u00fcr Sichtbarkeit sorgten.<\/li><li>Unser Netzwerk lokaler Monteure wurde f\u00fcr die Covid-19 Sicherheitsvorkehrungen speziell f\u00fcr New Orleans vorbereitet und geschult.<\/li><li>T\u00e4gliche Aktualisierungen w\u00e4hrend des gesamten Prozesses mit Fotos und Videos f\u00fcr Mitarbeiter au\u00dferhalb des Standorts, die nicht pers\u00f6nlich anwesend sein konnten.<\/li><li>W\u00e4hrend der Urlaubszeit und trotz k\u00fcrzester Ank\u00fcndigungszeit haben wir eine schnell drehende Graphik f\u00fcr die ESPN Broadcast-Box zur Verf\u00fcgung gestellt.\u00a0 Dies war ein Schl\u00fcsselmerkmal auf dem Bildschirm hinter den Kommentatoren in einem Bereich, der sonst leer gewesen w\u00e4re.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a2fdc elementor-widget elementor-widget-text-editor\" data-id=\"71a2fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Da wir uns schon jetzt auch auf die Veranstaltung im n\u00e4chsten Jahr freuen, hoffen wir, dass die Fans wieder auf den Pl\u00e4tzen sitzen und unsere Vor-Ort-Meetings und Abendessen wieder da sein werden. In jedem Fall sind wir f\u00fcr alles ger\u00fcstet, was die Veranstaltung ben\u00f6tigt. Als kundenspezifischer Hersteller ist die Anpassung unseres Prozesses und unserer Projektpl\u00e4ne f\u00fcr uns selbstverst\u00e4ndlich, und wir sind stolz darauf, ein Partner zu sein, der diese Herausforderungen im Bereich des nachhaltigen Sport-Brandings mit unseren Kunden l\u00f6sen kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091a587 elementor-widget elementor-widget-text-editor\" data-id=\"091a587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schauen Sie sich gerne auch unsere nicht-pandemischen Sport-Branding-Aktivit\u00e4ten bei <a href=\"https:\/\/www.mossinc.com\/project\/tostitos-fiesta-bowl\/\">Tostitos Fiesta Bowl<\/a>,\u00a0 <a href=\"https:\/\/www.mossinc.com\/project\/pittsburgh-steelers\/\">Pittsburgh Steelers, NHL Winter Classic<\/a>, NHL Stadium <a href=\"https:\/\/www.mossinc.com\/project\/nhl-stadium-series-at-yankee-stadium\/\">Series<\/a>,\u00a0 <a href=\"https:\/\/www.mossinc.com\/project\/guinness-international-champions-cup\/\">Guinness International Champions Cup<\/a>, Georgia <a href=\"https:\/\/www.mossinc.com\/project\/georgia-tech\/\">Tech<\/a>\u00a0 und Turner <a href=\"https:\/\/www.mossinc.com\/project\/turner-field-755-club\/\">Field<\/a> an.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b670b1c elementor-widget elementor-widget-gallery\" data-id=\"b670b1c\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTUwMjAsInVybCI6Imh0dHBzOlwvXC93d3cubW9zc2luYy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9BU0JfaG90ZWwtYmFubmVyc3RhbmQtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6ImI2NzBiMWMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/ASB_hotel-bannerstand-scaled.jpg\" data-width=\"1669\" data-height=\"2560\" aria-label=\"banner stand graphic branding\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.mossinc.com\/wp-content\/uploads\/2021\/02\/IMG_3456.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b670b1c\" 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Jahrzehnt beginnen wir jedes Jahr mit einer phantastischen Umsetzung, dem Sport-Branding f\u00fcr den Allstate Sugar Bowl, aber dieses Jahr war alles anders.\u00a0 Wir diskutierten die Situation des Pandemiefu\u00dfballs fr\u00fchzeitig mit dem Kunden und \u00fcberpr\u00fcften alles von der Veranstaltungsabsage bis zu einem \u201enormalen Spiel\u201c, so dass wir die idealen M\u00f6glichkeiten zur Unterst\u00fctzung der&hellip;<\/p>\n","protected":false},"author":6,"featured_media":15092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-15477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moss-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sport-Branding 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