How Interactive Digital In-Store Experiences Can Engage Consumers, Create A Destination, And Provide Brands With Valuable Data

How Interactive Digital In-Store Experiences Can Engage Consumers, Create A Destination, And Provide Brands With Valuable Data While there’s no denying the surge in online spending, the potential for an ultra-exciting physical brand presence should be far from ignored.   In fact, when the digital world meets the offline one, it creates better customer experiences.…

Sleep Number Manhattan

Sleep Number Manhattan In a competitive mattress market brimming with both traditional sea-of-uncovered-mattress outlets and digital natives creating physical stores, Sleep Number’s store experience is decidedly purposeful, engaging, and conducive to explorations that graduate into buying decisions.   For Sleep Number’s Flatiron District store in New York, Moss supplied both animated and static lightboxes of…

McDonald’s

McDonald’s ‘Restaurant Row’ in Chicago’s energized River West neighborhood is where McDonald’s has established its new headquarters, honoring a storied legacy while looking excitedly to the future as a global food company.   Moss partnered with McDonald’s, its experience design consultants Studio O+A and IA Interior Architects, and other players to create an exciting headquarters…