18 Apr 14

The wonder of fabric for highly-imagined events

The wonder of fabric for highly-imagined events
When you design for an event, whether it’s a live concert, corporate conference or theme event, you don't often have the luxury of using materials intended for long-running exhibits or permanent installations. The versatility of fabric allows you to execute a variety of looks and functions to help deliver a jaw-dropping reaction!   

Have you ever stopped to think about the many ways we use fabric in our lives to set the tone for the most important occasions?  It can make a statement – from the tiniest of accents to the grandest of spaces… 

It’s a ribbon, cut in two, at the threshold of a new business venture.  
It’s a canvas for the tableware at a sparkling dinner party.  
It’s a bow tie completing a handsome tuxedo…or is all about the dress?  
It’s a curtain slowly rising above a stage, signaling that something extraordinary is about to begin. 
And what’s a traveling carnival without its mysterious tent?  A simple structure that shouts exclusivity while whispering about the adventure waiting inside. Its very construction guarantees the fact that it will disappear as quickly as it appeared, beckoning its audience to hurry and step right in before the magic is gone.

At Moss, we're fascinated by fabric. We've pioneered and perfected tension fabric structures for more than 30 years and know that it's an ideal and intriguing solution for events and exhibits. When you design with fabric for your trade show booth, you consider many factors like longevity, drayage and long-term storage costs. When you design for events, the elements need to be even more transportable, lightweight and customizable. Not to mention being easy to assemble/disassemble while still providing the benefits of a permanent structure.  

Fabric presents the flexibility to design something “out of the box”- to use curves and dynamic structures, to play with texture, opacities and silhouettes, to show off lighting, color and imagery - to design with freedom.  Fabric provides a volume for excitement and messaging. Fabric covers and corrals. Fabric acts as a beacon, guiding your guest’s attention to linger or keep moving towards something magical…  

Idea folder: Explore Moss Forms, beautiful tension fabric shapes with more than 20 available for rental.  

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