22 May 14

All Access: A Peek into Branding the Sports Event of the Year

All Access: A Peek into Branding the Sports Event of the Year

From the rink walls, fan zone and legendary Michigan Stadium 'M' sign, to welcome banners at the airport and hotels, Moss Sports helped brand the 2014 Bridgestone NHL Winter Classic throughout the stadium and surrounding area. Get a peek behind the scenes at branding the Sports Business Journal Sports Event of the Year:




The NHL Winter Classic is the only event to be recognized twice as Sports Event of the Year. Moss Sports is proud to be the Winter Classic branding partner since the event's inception and for other NHL events. We live for events like these!  

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