For more than 30 years, the Moss name and its literal signature logo have been synonymous with leadership in quality and innovation. With the new visual identity, the company communicates the character of Moss today, shaped over the last three decades – creative solutions, reliability, partnership and excellence. These are things that the Moss name has consistently and powerfully embodied. The Moss name remains a key part of the company's visual identity.
"It's a look for all the qualities that we continue to strive for, ever since we introduced the benefits of tensioned fabric designs to the exhibit market more than 30 years ago," says Charlie Corsentino, Chairman, President and CEO of Moss.
"In our industry today, quality means creative solutions, reliability, agility and unparalleled service - traits we carry forward with this fresh visual identity for Moss," Corsentino says.
For 30 years, as an exhibit manufacturer's partner, Moss delivers a sustained drive for product and service excellence, along with the spirit of collaboration that leads to success in today's market. That character also carries through today to Moss Events, Moss Sports and Visual Impulse, the Moss Retail arm.
"We value each customer relationship. We're proud to communicate our brand promise to customers in this exciting way and to continuously demonstrate Moss' innovation, skill, versatility and partnership," says Dan Patterson, Executive Vice President Business Development and Chief Marketing Officer.
Co-founded by Bill and Marilyn Moss, the company's previous logo dated from 1982 and was based on Marilyn's signature. Today Moss is the world's leading provider of tension fabric structures and large-format graphics to the exhibit, event, sports and retail interiors markets.
Moss continually engineers advancements in extrusion, fabric and lighting to manufacture tensioned fabric products of superior quality.