13 Feb 12

Inspiration for the Advertising Research Foundation

Inspiration for the Advertising Research Foundation
The ARF (The Advertising Research Foundation) held it’s annual conference at New York’s Marriott Marquis, their biggest conference yet. The ARF producer, S&A Event Services and Ken Schmalz, turned to us, yet again, for a dynamic stage set and, of course, we were delighted to provide just the right design. Our unique stage set was the perfect complement to this year’s graphical look – images of strands of “live wires” which were all over the marketing materials.



Ken came to us with relatively no lead-time so a rental solution was the way to go. Drawing from our Ribbonesque collection, we created a stage set composed of several different strand configurations – all woven in and out of each other to look like tangled wires. This concept – a custom look, right off the shelf – was just the design they were seeking – a visual reinforcement of their brand imagery.

And then Ken took it from there – making these undulating shapes pop even more with an array of color changing LEDs placed underneath the ribbons. The look and feel was electric.

Related Posts

Lane Bryant Chooses Moss Retail and Lands the Cover of VMSD

Lane Bryant Chooses Moss Retail and Lands the Cover of VMSD

Lane Bryant parent company Charming Shoppes Inc., chose Moss Retail’s exclusive WebBright LED lightbox technology for their NYC flagship store.

Moss Rents Launches the New Rental Creation Kit™

Moss Rents Launches the New Rental Creation Kit™

The enhanced Moss Rents program with the exclusive Rental Creation Kit™ puts power in the exhibit designer’s hands, enabling the freedom to fuse components of every single Moss Exhibits system into flexible rental solutions.

Quick-learn video - get the most out of our new site

Quick-learn video - get the most out of our new site

We’re proud to share our new site - watch the quick tutorial on functionality including an in-depth systems overview, downloads, searches, and intuitive product listings that break down purchase or rental availability.

A Brand New Booth for Every Show - Half Price!

A Brand New Booth for Every Show - Half Price!

5 keys to why renting a trade show booth may be a brilliant, value-creating decision.