Sound too good to be true? Well, it actually IS true. Renting your trade show booth has some winning attributes. Before you buy an exhibit for your next show, take a look at the alternative.
Yes, I know - who thinks about investing all that money and having virtually nothing tangible to take home to show for the thousands just spent?
Well today, depending on your circumstances, renting could very well be the best and most cost-effective way to go. Exhibit builders today have the resources to offer a Rental Creation Kit along with a huge inventory chock-full of versatile elements that allow you to be exactly what you want to be, to every unique audience your business is after.
Here are the keys to why renting could be a smashing success in how you market yourself in today's exhibiting world:
Taxman be gone - Because you’re not purchasing, it may present a smart strategy to write off the rental booth as an expense within the same calendar year. Buying your booth is categorized as a capital purchase that would be required to be depreciated over several years.
Bye to buyer’s remorse - Why not take the exhibit it for a test spin? Renting gives you the opportunity to see how the exhibit performs for you as a solution. Nothing like buying something you can't return, especially if it misses the mark of success. Additionally, many companies will rebate you a portion of your rental costs toward purchase if your exhibit totally rocks, or at the least, they may give you discounts for multiple rentals of the same design.
No lingering aftertaste - What happens to that display after the show and who will manage its upkeep? By renting, no storage costs are required after the show ends. Although storage isn’t a huge expense, it can still be a factor in considering how the exhibit will be managed and who will take care of it when it’s not being used.
The amazing stretchable dollar – Renting costs less than buying. Whether your budget is tight to begin with, or perhaps once a year you want to exhibit in a bigger space, renting is an excellent way to get more exhibit for less money - it's just that simple.
Don’t box me in - You might think your choices are limited, but renting today actually has more options and added flexibility. Companies like Moss Exhibits have a virtually unlimited combination of solutions and options for creating a display that keeps costs low and returns high. And your local Exhibit Builder can offer design and personal advice on solutions that they have seen work well.
Ultimately, there’s a simple question you can ask. Why not use a solution that changes with your growth? Why not rent? Exploring Rental Creation Kit solutions is part of a strong rental trend. And it offers reconfigurable designs, flexibility and cost-savings – solid advantages that travel far beyond trendiness.
Ken Dickison has worked in the exhibit industry for 15 years. An East-Coaster and EDPA board member, Ken is a solutions provider representing Moss Exhibits and can be reached at firstname.lastname@example.org.